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How Yellow Pages Does BI on Hadoop

Yellow Pages published its first directory in 1908: it was Google before Google. It has now become an end-to-end marketing powerhouse, partnered with the largest brands in the world to connect millions of businesses to their prospects and customers. When Richard Langlois, Yellow Pages’ Director of Enterprise Data, embarked on their Big Data journey, the team hadn’t had any experience with Hadoop. Using AtScale, Tableau, and Cloudera, the Yellow Pages team built data services for its advertisers and internal sales and marketing team. Watch this interactive webinar to find out how to: Go from Zero-to-Hero in months by implementing a solid Hadoop Roadmap Enable self-service BI on Hadoop without compromising performance or security Leverage existing skillset to deliver value to more users, faster, while maintaining control

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