Brendan Peterson

November 17, 2025

Real-time AI analytics feels like the future: instant insights, natural conversation, decisions without delay. But behind the scenes, that future comes with a big catch: every AI query costs money, and those costs compound fast. Many of our customers see…

October 23, 2025

Data loading seems simple on the surface — move information from here to there. The complexity emerges when you ask: at what stage should transformation occur? Before you load? After? This sequencing question, whether to restructure and clean data pre-load…

October 21, 2025

Enterprise teams today are juggling Power BI and Tableau, Python and R, plus a growing collection of AI copilots and agents. The problem? Every tool seems to have its own version of what "revenue per customer" actually means. You've probably…

October 14, 2025

Organizations are drowning in information yet starving for insights, with the global data analytics market exploding from $64.75 billion in 2025 to a projected $658.64 billion by 2034. This isn't just growth; it's a fundamental shift in how businesses operate…

September 4, 2025

As Gartner's 2025 Hype Cycle for Analytics and Business Intelligence reveals, natural language query (NLQ) sits at the "Peak of Inflated Expectations" with transformational potential, but without proper semantic foundations, most NLQ implementations fail to deliver on their promise. What…

July 10, 2025

In today's fast-paced world, companies must utilize data to make informed decisions. However, with so much data coming from various sources, company records, sales systems, cloud storage, and live data feeds, it's challenging to maintain everything in a neat, consistent,…

June 3, 2025

The 2025 Semantic Layer Summit was more than a virtual event—it was a product showcase for the future of semantic modeling. AtScale unveiled its most significant updates yet, delivering innovations that make the semantic layer smarter, more interoperable, and GenAI-ready.…

March 25, 2025

What is Cloud Cost Optimization? Cloud cost optimization is the practice of reducing cloud expenses while maintaining performance and scalability. It involves analyzing cloud usage, right-sizing resources, implementing automation, and leveraging cost-saving tools to maximize efficiency. The goal is to…

February 6, 2025

In the fast-paced world of modern enterprises, software quality is the cornerstone of successful data and analytics operations. Reliable, efficient, and secure software ensures organizations can turn raw data into actionable insights, empowering decision-making and innovation. This blog explores the…

January 23, 2025

AI has become increasingly popular among online users in the past several years. With the rise of generative AI tools like ChatGPT, AI has seemingly taken over the internet. Its use cases seem nearly unlimited, ranging from content generation to…

December 10, 2024

As we close out 2024, we reflect on a year of bold strides and transformative innovations at AtScale. From empowering collaboration, simplifying deployments, advancing natural language capabilities, and fostering interoperability, our mission to modernize data analytics has taken significant leaps…

October 24, 2024

Businesses increasingly turn to semantic layers to bridge the gap between raw data and insightful decision-making in the rapidly evolving data landscape. The right semantic layer can be the linchpin for achieving faster data accessibility, improving collaboration between business and…