Matt Baird LinkedIn Profile

November 26, 2019

With Hadoop in Decline, What’s Next for Big Data?

Hadoop hasn't lived up to its early promise.  Enterprises in North America are already investing in their third generation data lake, with the same goal of “democratizing data” at scale. The goal of Governed Self-Service providing business insights, and ultimately…

October 18, 2019

Should You Build or Buy Your Universal Semantic Layer?

It only makes sense that organizations are investing in universal semantic layers.  Providing analysts and business users universal access to data that can be understood by their BI tool of choice has become mission-critical. And that’s exactly what a universal…

September 17, 2019

ETL vs ELT: What’s the Difference? & How to Choose

Data Loading, part of the ETL trinity, is conceptually very easy. Where it gets interesting is - at what point do you do the loading? Pre or Post the Transformation, where data is transformed from one format or structure to…

June 24, 2019

Why AtScale Wins in the Cloud Data Platform Ecosystem

Technology is risky. I understand risk. It was risky starting a company. It was risky for our amazing investors to invest in us. Risk is part of life and cannot be avoided because with risk comes the potential for reward.…