AtScale Appoints Big Data Veteran Robert DeMartino as VP of Sales

Former Platfora Executive Joins Fast-Growing BI on Hadoop Software Leader

SAN FRANCISCO, July 21, 2015 /PRNewswire/ – AtScale, Inc., the first company to bring the power of Hadoop to business users, announced today that it appointed Robert DeMartino (Bobby) as its Vice President of Sales and Business Development. Prior to AtScale, DeMartino ran Sales and Business Development at Platfora.

DeMartino has been an important figure in the Data Analytics and Computing world for nearly three decades. He was critical in helping Sun Microsystems and Greenplum usher in new markets. At AtScale, Bobby joins a robust team of hand-picked leaders from Yahoo!, Microsoft, Pivotal and Oracle.

To find out more about AtScale, go to

A Team that understands BI-on-Hadoop

DeMartino’s appointment follows the company’s recent series A funding news that saw Jerry Yang (co-founder of Yahoo!), Amr Awadallah (founder of Cloudera) and Michael Franklin (UC Berkeley, Spark) join as investors and advisors. This development solidifies the company’s laser-focused effort to make BI on Hadoop enterprise-ready.

“Hadoop provides incredible ROI to the organizations that have the right tools and approach to connect it to business users”, explained Dave Mariani, CEO and Founder at AtScale. “Bobby has been in this market since its inception. He understands market timing and the technical approaches enterprises favor at this point in our industry’s history. There is no better sales leader to help customers build a sound BI-on-Hadoop strategy and get business value out of this new data platform”.

By bringing executives like DeMartino onto the team, AtScale is ensuring it has the most forward-thinking leaders on board to help companies choose the right approach to gain competitive advantage on Hadoop.

Timing and Technology

AtScale is the first solution to let business users work with Hadoop at top speed, from the BI tools they already know (Microsoft Excel, Tableau, Qliktech…etc.), without forcing IT to move data, deploy new servers or install new client drivers.

“The AtScale technology is unique because it takes advantage of the latest industry’s innovation but it also fits in an enterprise’s existing BI environment,” said DeMartino. “The average enterprise has 5 to 10 different BI tools and they often also have made a bet on Hadoop. However, the path to connecting BI to Hadoop typically involves new skillsets, new servers and new BI tools. It also often means data movement”, he continues: “AtScale accelerates time to value. Our technology allows enterprises to take advantage of Hadoop in a non-intrusive and straightforward manner. With AtScale, there is no data movement, no new server install and IT doesn’t have to train users on new BI tools.”

AtScale, which has been branded “The Business Interface for Hadoop”, acts as a semantic layer between BI tools and Hadoop and provides unprecedented speed, scale and security.

To find out more about AtScale, go to

__About AtScale, Inc.

AtScale makes BI work on Hadoop. With AtScale, business users get interactive and multi-dimensional analysis capabilities, directly on Hadoop, at maximum speed, using the tools they already know, own and love – from Microsoft Excel to Tableau Software to QlikView. Built by Big Data Veterans from Yahoo!, Google and Oracle, AtScale is already enabling the BI on Hadoop revolution at major enterprises. To see how AtScale can help you, go to