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September 19, 2025

Where Should the Semantic Layer Live? Why the Answer is Open, Governed & Universal

Recently, Omni sparked a debate with a simple question on LinkedIn: “Where should the semantic layer live?” In the BI platform? In the data warehouse? In dbt? The LinkedIn thread that followed was filled with perspectives from data leaders, engineers,…

Posted by: Dave Mariani

September 18, 2025

Is Your Semantic Layer Ready for the Agentic AI Hype Curve?

After 15 years helping enterprises unlock the value of their data investments, I've seen my share of technology hype cycles. But I'll be direct with you: the Agentic AI wave isn't just another trend, it's fundamentally reshaping how organizations think…

Posted by: Cort Johnson

September 10, 2025

From Queries to Agents: The Evolution of Conversational BI in the GenAI Era

I’ve been building in the business intelligence (BI) space for over two decades. I’ve seen the rise of self-service BI, the transition to cloud-native analytics, and the promise of augmented insights. Each wave brought new tools, new opportunities, and plenty…

Posted by: Dave Mariani

September 9, 2025

Why 95% of Generative AI Pilots Are Failing and How to Actually Fix It

The Harsh Reality: AI Pilots Are Stalling MIT’s NANDA initiative recently published a study showing that “the 95% failure rate for enterprise AI solutions represents the clearest manifestation of the GenAI Divide.” For executives betting big on AI, that number…

Posted by: Dave Mariani

August 25, 2025

How Semantic Layers Transform Retail Analytics: From BI Tools to AI Chatbots

Last week, I had the privilege of demonstrating how AtScale's Universal Semantic Layer transforms retail analytics during our "Retail Analytics at Scale" Tech Talk alongside our CTO Dave Mariani. As someone who works closely with retail customers daily, I wanted…

Posted by: Albert Zhou

August 21, 2025

Retail Analytics Solutions: How to Eliminate Data Silos and Conflicting Reports

A Fortune 50 home improvement retailer with 2,200+ stores was drowning in data chaos. Finance reported one margin number. Store operations had another. Marketing's revenue figures never matched either department. The reconciliation process? A grueling 2-3 weeks of manual Excel…

Posted by: Dave Mariani

August 5, 2025

Addressing the Week 53 Retail Calendar Challenge: A Flexible, Tool-Agnostic Approach with AtScale

Retail organizations rely on specialized calendars, such as the "4-4-5" week and similar flavors, to capture the annual and weekly activity driven by holiday and day-of-week purchasing cycles.  Organizing Quarters into standardized Months consisting of 4-4-5 weeks makes year-over-year and…

Posted by: Daren Drummond

July 14, 2025

Future-Proofing Enterprise AI: Why AtScale’s MCP Integration Is a Game-Changer for the Semantic Layer

At AtScale, we’ve always believed that the semantic layer is the cornerstone of enterprise data strategy. It brings consistency, governance, and business context to analytics. But as generative AI enters the enterprise at full speed, the stakes and the opportunities…

Posted by: Dave Mariani

July 10, 2025

Unlocking Agile Analytics with Composable Semantic Models from AtScale

In today's fast-paced world, companies must utilize data to make informed decisions. However, with so much data coming from various sources, company records, sales systems, cloud storage, and live data feeds, it's challenging to maintain everything in a neat, consistent,…

Posted by: Brendan Peterson

June 24, 2025

AI Strategy Starts with the “Why”: A Business Leader’s Guide to Scalable, Trustworthy AI

Generative AI (GenAI) is transforming how we do business. The possibilities are vast, from customer support automation to intelligent forecasting and predictive maintenance. But for every success story, there are dozens of stalled pilots and unrealized promises. What separates organizations…

Posted by: Cort Johnson
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