The popularity of cloud-based SaaS applications makes it easier than ever to offload the technical burden of managing your business processes. However, calculating key business metrics often requires tremendous amounts of work to integrate data that’s spread across multiple applications and vendors.
In this online session, experts explain how to blend data from popular SaaS applications like Salesforce, Marketo, or Google Analytics.
Catlyn (Cat) Origitano is a researcher, lecturer, and industry veteran with rich experience bringing products and business strategies to life in ad tech, marketing & advertising, education, travel, B2B, SaaS. Prior to joining Fivetran, Cat led the global Product Marketing team at Sojern a leader in programmatic advertising for the travel industry. She has also supported multiple Product teams, driving globalization and localization initiatives and product launches around the world, and was a lecturer at Marquette University from which she holds a Ph.D. in Ethics & Aesthetics.
Dave is the founder of AtScale and is the Chief Strategy Officer. Prior to AtScale, he was VP of Engineering at Klout & at Yahoo! where he built the world’s largest multi-dimensional cube for BI on Hadoop. Mariani is a Big Data visionary & serial entrepreneur.