ON-DEMAND WEBINAR

HOW TO BLEND CROSS-PLATFORM DATA TO MAKE SMARTER SALES & MARKETING DECISIONS USING A SEMANTIC LAYER

See how you can blend data from popular sales & marketing SaaS applications to better understand your campaign performance and make smarter data-driven decisions at scale.

Cat Origitano
Product Marketing Director
Fivetran
Dave Mariani
Chief Technology Officer, Founder
AtScale

The popularity of cloud-based SaaS applications makes it easier than ever to offload the technical burden of managing your business processes. However, calculating key business metrics often requires tremendous amounts of work to integrate data that’s spread across multiple applications and vendors.

In this online session, experts explain how to blend data from popular SaaS applications like Salesforce, Marketo, or Google Analytics.

In this webinar

You’ll learn how to:

  • Blend data across multiple business applications including SaaS applications like Salesforce, Marketo, and Google Analytics
  • Build a shared agile data model that allows for immediate iteration
  • Create a business-friendly, shareable interface to key sales metrics
  • Instantly add new datasets from additional applications and systems
  • Improve the speed of adding data from new business applications

So you’ll be able to:

  • Clearly understand how each of your marketing channels (email, social, organic traffic) are performing
  • Drill into how the channels perform across sources and paid programs
  • Ensure consistent business metric reporting across the company

Watch Now

group profile AtScale

Who should watch

Data and analytics leaders and practitioners (including Chief Data Officers, data scientists, business intelligence, and analytics professionals)

Speakers

Cat Origitano
Product Marketing Director
Fivetran

Catlyn (Cat) Origitano is a researcher, lecturer, and industry veteran with rich experience bringing products and business strategies to life in ad tech, marketing & advertising, education, travel, B2B, SaaS. Prior to joining Fivetran, Cat led the global Product Marketing team at Sojern a leader in programmatic advertising for the travel industry. She has also supported multiple Product teams, driving globalization and localization initiatives and product launches around the world, and was a lecturer at Marquette University from which she holds a Ph.D. in Ethics & Aesthetics.

Dave Mariani
Chief Technology Officer, Founder
AtScale

Dave is the founder of AtScale and is the Chief Strategy Officer. Prior to AtScale, he was VP of Engineering at Klout & at Yahoo! where he built the world’s largest multi-dimensional cube for BI on Hadoop. Mariani is a Big Data visionary & serial entrepreneur.