Updated September 23, 2025
5 Ways To Dramatically Improve Cortex Analyst Results In Your Snowflake EnvironmentAre you using Cortex Analyst in your Snowflake environment but falling short of the accurate, consistent results you expected? You’re not alone. While Cortex Analyst delivers powerful text-to-SQL capabilities, many organizations find it challenging to get reliable insights from natural…
Updated September 19, 2025
Where Should the Semantic Layer Live? Why the Answer is Open, Governed & UniversalRecently, Omni sparked a debate with a simple question on LinkedIn: “Where should the semantic layer live?” In the BI platform? In the data warehouse? In dbt? The LinkedIn thread that followed was filled with perspectives from data leaders, engineers,…
Updated September 18, 2025
Is Your Semantic Layer Ready for the Agentic AI Hype Curve?After 15 years helping enterprises unlock the value of their data investments, I've seen my share of technology hype cycles. But I'll be direct with you: the Agentic AI wave isn't just another trend, it's fundamentally reshaping how organizations think…
Updated September 10, 2025
From Queries to Agents: The Evolution of Conversational BI in the GenAI EraI’ve been building in the business intelligence (BI) space for over two decades. I’ve seen the rise of self-service BI, the transition to cloud-native analytics, and the promise of augmented insights. Each wave brought new tools, new opportunities, and plenty…
Updated September 9, 2025
Why 95% of Generative AI Pilots Are Failing and How to Actually Fix ItThe Harsh Reality: AI Pilots Are Stalling MIT’s NANDA initiative recently published a study showing that “the 95% failure rate for enterprise AI solutions represents the clearest manifestation of the GenAI Divide.” For executives betting big on AI, that number…
Updated August 21, 2025
Retail Analytics Solutions: How to Eliminate Data Silos and Conflicting ReportsA Fortune 50 home improvement retailer with 2,200+ stores was drowning in data chaos. Finance reported one margin number. Store operations had another. Marketing's revenue figures never matched either department. The reconciliation process? A grueling 2-3 weeks of manual Excel…
Updated June 24, 2025
AI Strategy Starts with the “Why”: A Business Leader’s Guide to Scalable, Trustworthy AIGenerative AI (GenAI) is transforming how we do business. The possibilities are vast, from customer support automation to intelligent forecasting and predictive maintenance. But for every success story, there are dozens of stalled pilots and unrealized promises. What separates organizations…
Updated June 17, 2025
Why Dashboards Alone Can’t Support Modern AnalyticsThe “death of the dashboard” may sound like an overstatement, but it reflects a real shift in enterprise analytics. Static dashboards are no longer enough to meet the needs of modern data consumers. In Eric Porres’ recent article, The Death…
Updated June 12, 2025
What I Learned at Snowflake Summit 2025: AI Momentum, Cortex Insights, and the Truth About Semantic ViewsI’ve been attending Snowflake Summits for years, and this year’s event was the most forward-looking I’ve seen. If you’re building for the future of data and AI, the 2025 Snowflake Summit felt like a line in the sand. AI is…
Updated June 10, 2025
Why Every Data-Driven Organization Needs a Semantic Layer StrategyThe modern enterprise is navigating two seismic shifts at once: the rise of generative AI (GenAI) and the demand for truly governed, real-time analytics. At the center of both transformations is a concept that, until recently, was overlooked by many:…
