Cort Johnson

November 12, 2025

Here's a wake-up call that should concern every data leader: while 50% of enterprises have invested in semantic layers, 57% of those using vendor-native implementations are already considering platform changes this year, according to Hex's State of Data Teams report.…

October 7, 2025

Enterprise GenAI deployment is accelerating rapidly, with organizations rushing to implement AI copilots, natural language query interfaces, and agentic AI systems across their business workflows. But here's the hard truth that I'm seeing emerge from early implementations across our customer…

September 18, 2025

After 15 years helping enterprises unlock the value of their data investments, I've seen my share of technology hype cycles. But I'll be direct with you: the Agentic AI wave isn't just another trend, it's fundamentally reshaping how organizations think…

July 16, 2025

Business intelligence is evolving fast. In 2025, AI, machine learning, and real-time analytics will fundamentally reshape the way enterprises ask questions, deliver answers, and act on data. Dashboards are no longer just reporting tools; they’re interactive, intelligent systems. And business…

June 24, 2025

Generative AI (GenAI) is transforming how we do business. The possibilities are vast, from customer support automation to intelligent forecasting and predictive maintenance. But for every success story, there are dozens of stalled pilots and unrealized promises. What separates organizations…

April 29, 2025

As the data and analytics landscape evolves rapidly, enterprise organizations are rethinking how they deliver scalable, governed, and intelligent insights. At the center of this transformation? The semantic layer—a foundational component of the modern data stack that bridges business users…

April 22, 2025

In telecommunications, data is abundant, but turning it into useful insights can be extremely difficult. Communication Service Providers (CSPs) operate in a fast-paced, highly competitive market, where success depends on efficiently managing massive volumes of data quickly and reliably. But…

February 27, 2025

In this digital age, big data is both an opportunity and a challenge for enterprises. While the insights derived from big data can drive innovation, improve customer experiences, and streamline operations, the complexities of managing, processing, and analyzing massive datasets…

September 19, 2024

  Semantic layers and metric stores have emerged in the fast-paced world of data analytics as critical technologies that enable organizations to streamline data access and ensure consistency across business intelligence (BI), generative AI, and analytics tools. We’re thrilled that…

June 12, 2024

  A Semantic Layer is an incredibly powerful piece of technology for any data-driven organization. At AtScale, our goal is to ensure that all companies, large and small, can use the best-in-class semantic layer. This is the basis for our…

June 4, 2024

Define and consume a universal semantic layer from your secure and governed Snowflake account. AtScale is officially available as a Snowflake Native App in Snowflake Marketplace. For those new to Snowflake Native Apps, they’re applications built using the Snowflake Native…

May 30, 2024

In the rapidly evolving landscape of data management and business intelligence (BI), the concept of "knowledge gravity" is reshaping how enterprises and their technology partners leverage data to derive insights and drive business decisions. Knowledge gravity refers to the increasing…