AtScale Appoints Big Data Veteran Bruno Aziza as Chief Marketing Officer

SAN FRANCISCO, May 5, 2015 /PRNewswire/ – AtScale, Inc., the first company to bring the power of Hadoop to business users and information workers alike, announced today that it appointed Bruno Aziza as its Chief Marketing Officer.

“Bruno is more than a great marketer. He’s an incredibly driven and passionate executive who has a track-record of growing businesses and turning them into global leaders,” said Dave Mariani, CEO and Founder, AtScale.

Aziza has been an important figure in the Business Intelligence world for nearly two decades. He helped companies like SAP/BusinessObjects and Microsoft reinvent the industry and his work catapulted startups like SiSense and Alpine Data Labs. His last venture grew by 10X in 2015 and was singled out as a visionary in the Gartner Magic Quadrant for Advanced Analytics. At AtScale, Bruno joins a robust team of hand-picked leaders from Yahoo!, Klout, Pivotal, Oracle, Google, Adobe and FlipBoard. To find out more, go to

A game changer

Like any data platform, Hadoop produces most value when business users engage with it, in a self-service and consistent manner. But for many enterprises, driving business users’ adoption of Hadoop has been difficult. The current industry solutions have forced companies down non-productive paths, such as moving data or re-training people for new BI tools that solely work on Hadoop.

“I joined AtScale because of the team, the product and the unique opportunity we have to become the Business Interface for Hadoop,” said Aziza. “AtScale is a game-changer: it embraces the existing $20B+ Business Intelligence market and connects it to the world of Big Data. Our software gives business users the best experience and performance while leveraging a company’s existing infrastructure.”

AtScale’s software is indeed the industry’s first solution that let information workers work with Hadoop at top speed, from the BI tools they already know (Microsoft Excel, Tableau, Qliktech, MicroStrategy…etc). It is the only platform that works with any flavor of Hadoop (Cloudera, MapR, HortonWorks or Apache) and doesn’t force IT to move data, or deploy new servers or clients.

“We started AtScale out of necessity,” explains Dave Mariani, who worked at Yahoo! when Hadoop was invented. “We struggled to bridge the gap between Hadoop, the business users and their BI tools. Every solution we tried required us to move data or retrain users on a new BI stack. With the SQL on Hadoop engines like Impala and Spark, it became possible to leverage Hadoop’s full potential. That’s when I saw the opportunity to build a company to solve the BI on Hadoop problem. Today, the product is deployed at enterprises of all sizes, and there is no better person than Bruno to tell that story and help us achieve our full potential.”

To find out more about Dave’s discoveries at Yahoo! and Klout, tune into this webcast.

About AtScale, Inc.

AtScale makes BI work on Hadoop. With AtScale, business users get interactive and multi-dimensional analysis capabilities, directly on Hadoop, at maximum speed, using the tools they already know, own and love – from Microsoft Excel to Tableau Software to QlikView. Built by Big Data Veterans from Yahoo!, Google and Oracle, AtScale is already enabling the BI on Hadoop revolution at major corporations. To see how AtScale can help you, go to

Original version on PR Newswire

SOURCE AtScale, Inc.