Audience & viewership
Linear, streaming and social reconciled into one audience figure.
Industry · Media and entertainment
One view count for ad sales, programming and royalties.
AtScale defines each media and entertainment metric once, so AI assistants, agents and BI tools give ad sales and finance the same number.
When someone asks about views, Ava (Ask, Verify, Answer) checks which version they mean. ACE, the AI Computation Engine, then calculates it the same way in every tool. Below are six places media and entertainment teams use AtScale, followed by one metric traced from the question to the agent that acts on it.
Use cases
Where every screen needs the same audience number.
In each one, two teams can calculate the same metric in two reasonable ways and get two different answers. AtScale settles the definition once, and every person, tool and agent uses it.
Content performance
Titles compared across genres, platforms and release windows on equal terms.
Subscribers & churn
Billing, app and CRM agree on what a subscriber is, so churn means one thing.
Rights & royalties
Licensing and residual figures that finance, legal and content all read alike.
Ad sales & monetization
Inventory and yield on the same footing whether the sale is direct or programmatic.
Chat & agents
Chat and agents answer from the metric layer instead of writing SQL against raw tables.
View counts, from question to agent.
One password can cover four households, and Wall Street still expects a single subscriber count.
Media metrics depend on counting rules, such as how many subscribers a shared password represents or how long someone has to watch before it counts as a view. Once someone sets a rule, every report that uses the number depends on it, often without saying so.
What people ask, and what they mean.
People type short questions. Before ACE computes anything, Ava works out which metric and which rules each question means.
What a person types | What they meant |
|---|---|
What a person types “Which title got the most views?” | What they meant Views at the thirty-percent completion threshold, streaming and linear together, last calendar month. |
What a person types “How many subscribers do we have?” | What they meant Paying accounts, counted once per account rather than once per profile. |
What a person types “What do we owe on this title?” | What they meant Royalties owed on this title with streaming and linear counted on one definition. |
Jobs AI agents run on view counts
When an agent asks, Ava applies the definition the business already confirmed. Fully automated means a low-stakes action the agent takes on its own. Person approves means a person signs off before the action happens.
What the agent is told | What ACE calculates | Who acts |
|---|---|---|
What the agent is told Every Monday: “Promote the top ten titles on the home screen.” | What ACE calculates Views at the thirty-percent completion threshold, streaming and linear together. | Who acts Fully automated. The agent updates the home screen on its own. It’s easy to roll back. |
What the agent is told Every day: “Send a win-back offer to accounts that stopped paying.” | What ACE calculates Paying accounts, counted once per account rather than once per profile. | Who acts Fully automated. The agent sends offers on its own, inside a budget someone set. |
What the agent is told Month end: “Draft royalty statements for every rights holder.” | What ACE calculates Views per title, with streaming and linear on one definition. | Who acts Person approves. The agent drafts the statements. Rights and finance approve them before payment. |
Customer proof points
Case StudiesBetclic
White Papers & ReportsNine industries. Nine agents.
White Papers & Reports