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Mark Palmer LinkedIn Profile

Mark leads global marketing and category strategy at AtScale. A former CEO, Chief Product Officer, board member, and patent author, he previously served as CEO of StreamBase and Chief Product Officer at TIBCO, where he led Spotfire, AI, data, and streaming products. Mark is also an advisor to Warburg Pincus on AI, data, integration, and analytics, bringing deep experience building and scaling category-defining data and analytics businesses to AtScale.

June 10, 2026

Your AI Isn’t Expensive. It’s Guessing.

Inside a Tier 1 bank's $9-million-a-year AI rediscovery tax, and the architectural fix that cut compute costs by as much as 21,903x. Every time an analyst at a Tier 1 bank asks, "What was revenue in the Northeast last quarter?"…

June 3, 2026

A Guide to Semantic Layers for Snowflake CoCo and CoWork

How Snowflake Semantic Views reach CoWork, CoCo, Power BI, and Excel without leaving the platform. At Snowflake Summit 26, Snowflake renamed Cortex Code to CoCo and turned Snowflake Intelligence into CoWork, a personal agent for every knowledge worker. The headline…

May 27, 2026

Marc Benioff on the Importance of Semantic Layers to SaaS

The CEO of Salesforce went on All-In and called the semantic layer the key to SaaS company survival. Here's why he's right, and what most SaaS companies are getting wrong. Marc Benioff went on the All-In podcast last week and…

May 15, 2026

The Semantic Wars Are Here. Google, You’re Next.

Microsoft started a semantic war with Databricks. The next front is AI. Google customers need a semantic strategy to stay free on both. Microsoft just killed the connector that let Power BI read Databricks’ business metrics. This was the opening…

May 7, 2026

Inside the Trillion-Dollar AI Problem: Context and Compute

Snowflake, Tableau, and BlackRock named the symptom. Jeremy Arendt at Blue Yonder is showing operators what it actually costs. Jeremy Arendt runs analytics engineering at Blue Yonder, the supply chain platform behind a meaningful slice of the world's trucks, warehouses,…