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How To: Blend Data from Salesforce, Google Analytics, and Marketo with the Universal Semantic Layer

February 17, 2021 by Dave Mariani Analytics & Strategy, Case Studies

Our first webinar of 2021, co-hosted by Cat Origitano of FiveTran, a trusted AtScale technological partner, covered one the the most trending topics in the Marketing and Sales space today – “How do I blend incoming data from my MarTech application toolkit to optimize my sales and marketing channel ROI?”. In this blog post, I’ll […]

Responding to Evolving Market Conditions with a Unified Data Model

December 16, 2020 by Kayla Chiara Case Studies

In our most recent webinar, Chad Walhquist of Tyson Foods and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale shared the techniques that Tyson Foods uses to make insight-driven decisions to respond to the changing market with their data. Couldn’t attend the webinar? In this blog post, we share a brief recap of what […]

Using Your Data to Identify Your MVCs (Most Valuable Customers)

November 23, 2020 by Kayla Chiara Case Studies

In our most recent webinar, Jen Stirrup CEO of Data Relish and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale shared how identifying your most valuable customers (MVCs) can deliver experiences that drive more revenue. Who is your most valuable customer? According to Jen, “When we look around us in the business world, there’re […]

Unlocking Additional Revenue by Optimizing Sales Analytics

October 26, 2020 by Kayla Chiara Analytics & Strategy, Case Studies

In our most recent webinar, Matt Hartwig, Associate Director of Data Infrastructure at Wayfair and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale shared the techniques Wayfair uses to make data a competitive advantage. Wayfair is an e-commerce leader that specializes in home goods. According to Hartwig, “How we actually get that furniture into […]

bol.com and Google BigQuery: The Journey, Performance and Cost

August 31, 2020 by Kayla Chiara Case Studies

In our most recent webinar, Maurice Lacroix, BI Product Owner of bol.com and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale share how Maurice and his team are able to increase the ROI of their Google BigQuery investment while boosting their BI performance. Maurice recalls bol.com’s journey to Google BigQuery, “Back then, the world […]

How To Reduce Compute Costs and Boost BI Performance

How To Reduce Cloud Compute Costs and Boost BI Performance

July 27, 2020 by Kayla Chiara Case Studies

In our most recent webinar, Mark Stange Tregear, VP Analytics of Rakuten and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale share five tips to increase the ROI of your Snowflake investment while reducing compute costs.  Mark shares Rakuten Rewards’ journey to migrate to Snowflake. He recalls his team not being able to handle […]