Attribution & measurement
One ad impact attribution metric that marketing, sales and finance all agree on.
Industry · Adtech
Ad tech runs on numbers. AtScale gets them right, from conversion counts to campaign analytics.
AtScale defines ad tech metrics once using all your context so AI assistants, agents and BI tools give media buyers and customer success the same numbers every time.
When media buyers ask about conversions, AtScale checks which campaign they mean, and the time window they want. ACE calculates it the same way, every time.
Explore six use cases in ad tech using AtScale and trace one metric (conversion counts) from AI prompt to AI agent.
Use cases
Six ad tech domains that need accurate AI answers.
Ad tech runs on numbers. Here are six domains and the metrics they need to get right, every time.
Campaign performance
Impressions, clicks and conversions defined once across DSPs, SSPs and publishers. All in one model.
Audience segmentation
Audiences are sliced and diced in multiple ways, and analytics are computed on the fly. Get the definitions, and the computations, right every time.
Programmatic bidding
Bid, win rate and yields must line up across exchanges and fed live to pacing models; the AtScale compute layer gets the numbers right every time.
Privacy & identity
Access-control definitions with identity resolution that holds from platform to platform thanks to the universal semantic layer.
Invoice reconciliation
Check platform invoices against your conversion and impression counts before you approve payment.
Conversion counts, from question to agent.
Ad tech companies have diverse platforms that need consistent calculations. Here’s how it works.
Ad platforms count conversions in various ways, and data engineers know how to resolve conflicts. Built that knowledge into your semantic layer, and billing works every time.
Media buyers ask Grok ambiguous questions.
Human analysts using Grok ambiguous questions when exploring their conversion rates. Before Grok answers, AtScale goes to work. ACE disambiguates questions, picks the right metric and time window, and hands Grok bot the right number.
What a Media buyer prompts | What they meant |
|---|---|
What a Media buyer prompts “How many conversions did that campaign drive?” | What they meant Purchases, last non-click credit, a seven-day window, the same rule on every platform. |
What a Media buyer prompts “Why is the DSP above our number?” | What they meant The gap between the DSP’s count and ours, once both run our action, our credit rule and our window. |
What a Media buyer prompts “Which segments work?” | What they meant Segments that perform across platforms once conversions are deduplicated. |
AI agents automate analysis with conversion counts
When AI agents automate analysis, AtScale applies definitions the media engineers already confirmed. Agents that act with certified metrics can fully automate low-stakes actions or work with a human in the loop to sign off before action is taken.
an agent asks | Atscale calculates | Action taken |
|---|---|---|
an agent asks Every hour: “Pause any campaign thats above its target cost per conversion.” | Atscale calculates Purchases on last non-click credit and a seven-day window. | Action taken Fully automated. The AI agent pauses on its own and alerts the campaign manager. |
an agent asks Month end: “Dispute the DSP invoice when its count runs above ours.” | Atscale calculates The gap between the DSP’s count and the report and the encoded credit rule, applied dynamically to the right time window. | Action taken Person approves. The agent drafts a dispute summary for review. Finance steps in. |
an agent asks Every hour: “Shift budget to the segments converting best.” | Atscale calculates Segment conversions deduplicated across platforms and computed on the fly. Budget moved dynamically according to customer choice. | Action taken Fully automated. The agent shifts budget within limits set by the client. |
Customer proof points
