AtScale Announces Josh Epstein as Chief Marketing Officer

Veteran Boston Technology Marketer Joins Cloud Analytics Leader

BOSTON– February 9, 2021AtScale, the intelligent data virtualization company, today announced the appointment of Josh Epstein as chief marketing officer. Epstein joins the AtScale executive team to lead strategy and execution of the company’s marketing efforts to broaden reach and drive demand for its cloud data insights platform.

“Josh has moved the needle with several companies I have been involved with over the years,” said Christopher Lynch, executive chairman and chief executive officer, AtScale.  “Technologist-marketer-executives like Josh with the capability to transform great technology into category-defining brands are rare.  “He is a great addition to the world-class team we have at AtScale. I look forward to seeing his influence as we continue our mission to simplify and accelerate big data analytics for the modern cloud-scale business.”

Epstein joins AtScale from ObserveIT where he was CMO through its acquisition by Proofpoint. He brings nearly 25 years of experience with global technology companies including EMC, Oracle, and CA Technologies, and with smaller, high-growth teams at Acme Packet, Reddo Mobility, and Kaminario.  

“I have been watching AtScale with interest for the past few years and am incredibly excited to be part of the team,” said Epstein. “I started my career as a business analyst and remain a data-driven marketer at heart. I know, first-hand, the value of democratizing data and the enormous potential of augmenting business intelligence with AI/ML augmented insights. AtScale is at the right time in history as the entire analytics world is re-platforming itself for the cloud.”

Epstein joins AtScale as the company emerges from a year of record growth driven by strong demand for its Intelligent Data Virtualization platform, the introduction of AtScale Data Insights Marketplace, and new integrations with Microsoft, Snowflake, and DataRobot. AtScale has been recognized by Inc 5000, InsideBIGDATA, and CRN for its innovation and growth and by Boston Business Journal, Tech Tribune, and Glassdoor as a great place to work.  

About AtScale

AtScale powers the analysis used by the Global 2000 to make million-dollar business decisions. The company’s Intelligent Data VirtualizationTM platform provides Cloud OLAP, Autonomous Data Engineering™ and a Universal Semantic Layer™ for fast, accurate data-driven business intelligence and machine learning analysis at scale.  For more information, visit

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