Blog:
AtScale Technology

Updated January 9, 2025

As the CTO of AtScale, I’ve had a front-row seat to the rapid evolution of data and analytics technologies. In today’s fast-paced business environment, organizations are under increasing pressure to derive actionable insights from their data as quickly as possible.…

Updated December 3, 2024

In an era where data is at the heart of strategic decision-making, business users need tools that simplify data access and enhance insights without overwhelming complexity. AtScale offers a powerful semantic layer designed specifically to empower business users. By bridging…

Updated October 24, 2024

Businesses increasingly turn to semantic layers to bridge the gap between raw data and insightful decision-making in the rapidly evolving data landscape. The right semantic layer can be the linchpin for achieving faster data accessibility, improving collaboration between business and…

Updated October 21, 2024

Tabular models and the Data Analysis Expression (DAX) language offer Microsoft Power BI users enormous analytic and visualization capabilities. As powerful as these tools are, when using them, it can feel like one is reinventing the wheel to solve basic…

Updated October 10, 2024

In today’s data-driven retail environment, organizations constantly collect and analyze vast amounts of customer data to better understand behaviors, preferences, and interactions. However, making this data actionable presents significant challenges, often requiring complex data engineering, aggregation processes, and pipeline management.…

Updated September 26, 2024

Here at AtScale, we’re continuing to redefine the business intelligence (BI) landscape. With our new natural language query (NLQ) capabilities, we’re taking another leap forward in empowering businesses with data-driven insights. This innovation enables business users to access insights from…

Updated September 19, 2024

  Semantic layers and metric stores have emerged in the fast-paced world of data analytics as critical technologies that enable organizations to streamline data access and ensure consistency across business intelligence (BI), generative AI, and analytics tools. We’re thrilled that…

Updated September 10, 2024

It’s been over ten years since my co-founders and I launched AtScale to democratize analytics for everyone. We quickly realized that we needed to create a business-friendly view on top of the technical data so that ordinary business users could…

Updated August 22, 2024

In today's data-driven world, making data accessible isn't just about providing raw datasets; it's about making it understandable and usable for everyone, not just for those who can write SQL or navigate complex databases. To achieve this, organizations need a…

Updated July 18, 2024

As the digital landscape evolves, so do the strategies and technologies that drive it. At the 2024 Semantic Layer Summit, we were thrilled to have John Reid, Senior Product Manager at Snowplow Analytics, discuss "How Snowplow is Modernizing Digital Analytics…

Updated July 9, 2024

This blog was written by Mark Palmer. In addition to being an AtScale Board Member, Mark Palmer is a seasoned entrepreneur and technologist. With extensive advisory experience, Palmer offers strategic insights to startups and Fortune 500 companies alike, helping them…

Updated June 26, 2024

Generative AI, or GenAI, is a powerful new technology capable of answering real business questions without requiring the user to consult an analyst or review a BI report. This capability, called Natural Language Querying or NLQ for short, has historically…