Updated June 9, 2026
A Tech Power Player in the Year the Semantic Layer Broke ThroughChris Lynch has been saying the same thing for years. The market just caught up. For years, I’ve been a board member of AtScale, and Chris Lynch said the same thing with each meeting: AI is changing everything for semantic…
Updated June 4, 2026
Why Semantics, Not Metadata, Are the Key to Business Context for AIFive queries. $17.93 with an unguided LLM. Less than a tenth of a cent with a semantic layer. That 21,000x cost gap, measured by the commercial banking division of a Tier 1 multinational bank, is what happens when AI has…
Updated June 4, 2026
AtScale for Snowflake Semantic Views: Governed Metrics, Everywhere Your Business RunsExecutive Summary Snowflake Semantic Views centralize governed metric definitions inside Snowflake, but Microsoft tools like Power BI and Excel do not natively consume those definitions. AtScale for Snowflake Semantic Views XMLA Endpoint extends governed Snowflake metrics to Power BI and…
Updated June 4, 2026
Snowflake Summit 2026: Governed Semantic Views for CoCo, CoWork, Power BI, and ExcelHow Snowflake Semantic Views reach CoCo, CoWork, Power BI, and Excel without leaving the platform Executive Summary At Snowflake Summit 2026, Snowflake and AtScale introduced a new way to extend governed Snowflake Semantic Views to CoCo, CoWork, Power BI, and…
Updated June 3, 2026
A Guide to Semantic Layers for Snowflake CoCo and CoWorkHow Snowflake Semantic Views reach CoWork, CoCo, Power BI, and Excel without leaving the platform. At Snowflake Summit 26, Snowflake renamed Cortex Code to CoCo and turned Snowflake Intelligence into CoWork, a personal agent for every knowledge worker. The headline…
Updated June 2, 2026
Snowflake Partnered with AtScale for a Reason: Your Semantic Layer Is Too Important to SurrenderSnowflake has embedded AtScale as the only semantic layer in its platform, extending Semantic Views to Power BI and Excel, so they get the same accurate metrics your AI gets. Snowflake, whose thousands of customers include Capital One, Toyota, and…
Updated June 1, 2026
The Real Cost of Data Architecture Technical Debt (And How It Spreads Across Your Business)The cost of "good enough" data architecture won't hit your business all at once. That's what makes it so insidious. When Brian Jones, Senior Director of Data Services at Papa Johns, joined the company, he inherited exactly this kind of…
Updated May 28, 2026
Snowflake Just Popped 35%. We’re Not Surprised. And in a Few Days, You Won’t Be Either.Kevin McLaughlin at The Information had a piece this week we've been passing around the office. Snowflake is up 35% on the quarter. Salesforce is down 30% on the year. Kevin makes a strong case that the gap between those…
Updated May 27, 2026
Marc Benioff on the Importance of Semantic Layers to SaaSThe CEO of Salesforce went on All-In and called the semantic layer the key to SaaS company survival. Here's why he's right, and what most SaaS companies are getting wrong. Marc Benioff went on the All-In podcast last week and…
Updated May 22, 2026
10 Things We Learned at the 2026 Semantic Layer SummitMost enterprise AI governance conversations start with LLMs. But when an AI agent returns a wrong answer, the failure usually traces back to a much simpler problem: the business logic behind the answer was never defined in a place the…
