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December 16, 2019

The Art of Social Media: Top Tech Influencers Who Impacted Big Data & Analytics in 2019

These days, it often feels like we’re living in two worlds: the physical and the online. Throughout human history, we’ve discovered numerous forms of communication. In the early days, we developed speech and languages, which later led to symbols and written text, which drove us to where we are today: social media.  Whether you’re a user […]

December 12, 2019

How AtScale Makes Tableau Even Better

I consider myself to be an early adopter of Tableau.  I discovered Tableau Desktop back in 2007 when I was CTO for Bluelithium.  I bought a copy with my personal credit card and expensed it to the company.  What I found so revolutionary about Tableau was the emotion it created when I used it.  It […]

December 2, 2019

Employee Spotlight: Dan Dosch

AtScale was founded with one goal: to unleash the power of your data while eliminating business disruption. After six years, we are proud to say that we are still being guided by the same principle. How are we able to do that? Today we’re excited to introduce you to Dan Dosch, Lead Software Engineer, who […]

November 26, 2019

With Hadoop in Decline, What’s Next for Big Data?

Hadoop hasn’t lived up to its early promise.  Enterprises in North America are already investing in their third generation data lake, with the same goal of “democratizing data” at scale. The goal of Governed Self-Service providing business insights, and ultimately enabling AI and ML initiatives that automate decisions, is a virtuous one. Let’s look where […]

November 21, 2019

AtScale: A Better SSAS

My co-founders and I started AtScale to change the trajectory of the analytics tools of our day.  As consumers of tools like Microstrategy, Qlik and SQL Server Analysis Services (SSAS) at Yahoo!, we were often disappointed by the complexity of doing what we thought were simple things, and we failed to make these tools that […]

November 20, 2019

Three Benefits of a Big Data Fabric

Gartner projects that by 2020, 35 percent of enterprise organizations will implement data virtualization as an alternative to data integration.  Data virtualization delivers a single view of organizational data without having to physically integrate it, allowing enterprises to use their data, no matter where it’s actually stored, to produce fast, timely insights.  With intelligent data […]

November 19, 2019

Employee Spotlight: Martin Carrillo

At AtScale, we’re only as successful as our customers. Everyday, we strive to make sure that our customers are equipped with the right tools and support that they need to succeed. Who is behind these operations? Today we introduce you to a key player of our customer success team, Martin Carrillo.  What’s your role here […]

November 18, 2019

Leaving Las Vegas: Recap of the 2019 Tableau Conference

Wow! What a week we had with one of the biggest data communities in the world at the Tableau Conference in Las Vegas. This year’s event had about 20,000 data-driven people from all industries and all-sized organizations. And, we were able to talk with a lot of members of one of the biggest data communities […]

November 12, 2019

The Future of Data Warehousing

Surprise! You never would have guessed the future is in the cloud. We should not be overly concerned with “the future” of data warehousing. The past five years have brought fundamental new capabilities at the platform level and most organizations are wrestling with adopting these new technologies. We should be focused on “the now” of […]

November 8, 2019

AtScale Embraces the Digital Revolution at the CIO Forum in Toronto

This week, AtScale joined senior-level IT executives at the CIO Executive Forum in Toronto. The theme of the day was “Embracing the Digital Revolution from Information to Transformation.”  The day began with a talk by Maurice Tayeh, Global Chief Information Officer of Hatch, a consulting engineering and project implementation. He talked about how the role […]

November 8, 2019

Why You Need Next-Gen OLAP

Before You Break Up with OLAP While relationships can be challenging at times, they are usually worth the effort. When your significant other repeatedly leaves the cap off the toothpaste or leaves dirty dishes in the sink, it might drive you crazy. Our relationship with technology is no different. If you’re like me, you still […]

November 7, 2019

Microsoft Azure’s Big Move in the Cloud with Synapse

Microsoft’s recent announcements at Microsoft Ignite should be resonating with global enterprise companies whether they are pure Microsoft client or not. Microsoft is taking a very bold swipe at Google (GCP/GBQ) and Amazon (AWS/Redshift) during thier Synapse (next gen Azure SQL/DW) demo. Microsoft went so far as to stress test Synapse on stage against GBQ […]

November 4, 2019

Join AtScale in Las Vegas at the 2019 Tableau Conference

AtScale is joining one of the biggest data communities in the world at the Tableau Conference that takes place from November 12-15 in Las Vegas. We’re looking forward to meeting over 20,000 data-driven people like you from all industries and all sized organizations. The AtScale team will be in Booth #328 at the Mandalay Bay […]

November 4, 2019

Employee Spotlight: Daniel Gray

The core of our organization is our team. And at AtScale, we’re a team of thinkers, innovators, and most importantly, doers. Want to know what it takes to join us? Today we introduce you to Daniel Gray, VP of Sales Engineering at our Boston office.  What’s your role here at AtScale? A: VP of Sales Engineering, […]

October 25, 2019

What is Data Migration?

Your organization is only as good as its grip on data management. As you begin to grow, your data becomes more complex and your current space doesn’t fit like it used to. Signs of wear become more visible, and your next steps have a new-found transparency. What does this mean for the future of your […]

October 24, 2019

How to Become Truly Data-Driven

Companies today don’t have the luxury of waiting to become data-driven while younger and more agile competitors are nipping at their heels. The pressure is on now to consolidate all data across the organization for a single view into operations, processes, and customer service.   But why is becoming data-driven such a headache? It’s all too […]

October 21, 2019

Employee Spotlight: Brandon Revelli

Team AtScale is always evolving. Since being founded in 2013 in San Mateo, we’ve traveled across the country and in late 2018, broke ground on a second home in Boston. Throughout these six years, we’ve been recognized in CRN’s Emerginging Vendors: Big Data list, been named by BBJ as one of the “Best Places to […]

October 18, 2019

Should You Build or Buy Your Universal Semantic Layer?

It only makes sense that organizations are investing in universal semantic layers.  Providing analysts and business users universal access to data that can be understood by their BI tool of choice has become mission-critical. And that’s exactly what a universal semantic layer does. All of your data is virtually related into a common business language, […]

October 17, 2019

Solving the Challenges of Big Data in Finance with an Adaptive Analytics Fabric

Banking isn’t exactly a sexy industry. Thus, customer ‘delight’ seems to be something that would be completely out of their element—customers aren’t excitedly lining up to go to the bank like they do at the store the morning of an iPhone release. So it comes as no surprise that Forrester’s 2018 Banking Customer Experience Index […]

October 10, 2019

What is Data Loading?

Congratulations! You have made it to the final step of your ETL integration journey (or if you chose to follow the ELT path, you are now embarking on your second step). Data Loading, Defined  Data loading (the “L” in “ETL” or “ELT”), is quite simply the process of packing up your data and moving it […]