Your AI Isn't Expensive. It's Guessing.
Inside a Tier 1 bank’s $9-million-a-year AI rediscovery tax, and the architectural fix that cut compute costs by as much as 21,903x. Every time an analyst at a Tier 1 bank asks, “What was revenue…
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A Tech Power Player in the Year the Semantic Layer Broke Through
Chris Lynch has been saying the same thing for years. The market just caught up. For years, I’ve been a board member of AtScale, and Chris Lynch said the same thing with each meeting: AI…
Why Semantics, Not Metadata, Are the Key to Business Context for AI
Five queries. $17.93 with an unguided LLM. Less than a tenth of a cent with a semantic layer . That 21,000x cost gap, measured by the commercial banking division of a Tier 1 multinational bank,…
AtScale for Snowflake Semantic Views: Governed Metrics, Everywhere Your Business Runs
Executive Summary Snowflake Semantic Views centralize governed metric definitions inside Snowflake, but Microsoft tools like Power BI and Excel do not natively consume those definitions. AtScale for Snowflake Semantic Views XMLA Endpoint extends governed Snowflake…
Snowflake Summit 2026: Governed Semantic Views for CoCo, CoWork, Power BI, and Excel
How Snowflake Semantic Views reach CoCo, CoWork, Power BI, and Excel without leaving the platform Executive Summary At Snowflake Summit 2026, Snowflake and AtScale introduced a new way to extend governed Snowflake Semantic Views to…
A Guide to Semantic Layers for Snowflake CoCo and CoWork
How Snowflake Semantic Views reach CoWork, CoCo, Power BI, and Excel without leaving the platform. At Snowflake Summit 26 , Snowflake renamed Cortex Code to CoCo and turned Snowflake Intelligence into CoWork , a personal…
Snowflake Partnered with AtScale for a Reason: Your Semantic Layer Is Too Important to Surrender
Snowflake has embedded AtScale as the only semantic layer in its platform, extending Semantic Views to Power BI and Excel, so they get the same accurate metrics your AI gets. Snowflake, whose thousands of customers…
The Real Cost of Data Architecture Technical Debt (And How It Spreads Across Your Business)
The cost of “good enough” data architecture won’t hit your business all at once. That’s what makes it so insidious. When Brian Jones, Senior Director of Data Services at Papa Johns, joined the company, he…
Snowflake Just Popped 35%. We're Not Surprised. And in a Few Days, You Won't Be Either.
Kevin McLaughlin at The Information had a piece this week we’ve been passing around the office. Snowflake is up 35% on the quarter. Salesforce is down 30% on the year. Kevin makes a strong case…
Marc Benioff on the Importance of Semantic Layers to SaaS
The CEO of Salesforce went on All-In and called the semantic layer the key to SaaS company survival. Here’s why he’s right, and what most SaaS companies are getting wrong. Marc Benioff went on the…