Semantic Layer Archives

May 4, 2026 / 3 MIN READ

Microsoft Held Databricks Customers Hostage. Customers Paid the Ransom. Freedom Ends It.

Microsoft made a small, deliberate change to the Power BI connector for Azure Databricks ( release notes ). The change looks technical, but it’s really a move to seize control of the semantic layer ,…

Posted By: Chris Lynch

May 7, 2026 / 6 MIN READ

Inside the Trillion-Dollar AI Problem: Context and Compute

Snowflake, Tableau, and BlackRock named the symptom. Jeremy Arendt at Blue Yonder is showing operators what it actually costs. Jeremy Arendt runs analytics engineering at Blue Yonder, the supply chain platform behind a meaningful slice…

Posted By: Mark Palmer

May 13, 2026 / 2 MIN READ

Google Paid $2.6 Billion to Prove AtScale Right About Semantics

The Looker rename is news. The bigger story is what it means for the semantic layer in the AI era. Google is renaming Looker Studio back to Data Studio . The seemingly simple move sends…

Posted By: Mark Palmer

May 14, 2026 / 0 MIN READ

30 Hours to 90 Seconds: Blue Yonder’s Semantic Layer for Trusted Enterprise AI

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May 15, 2026 / 4 MIN READ

The Semantic Wars Are Here. Google, You're Next.

Microsoft started a semantic war with Databricks. The next front is AI. Google customers need a semantic strategy to stay free on both. Microsoft just killed the connector that let Power BI read Databricks’ business…

Posted By: Mark Palmer

May 22, 2026 / 7 MIN READ

10 Things We Learned at the 2026 Semantic Layer Summit

Most enterprise AI governance conversations start with LLMs. But when an AI agent returns a wrong answer, the failure usually traces back to a much simpler problem: the business logic behind the answer was never…

Posted By: Dave Mariani

May 21, 2026 / 6 MIN READ

The Fifth Semantic Layer Summit Is the Strategic Pivot Point for Leaders Betting Their Enterprise on AI

One day with the platforms, the standard-bearers, and the enterprise architects deciding the next decade of enterprise data architecture. May 20, 2026. The semantic layer has escalated from technical curiosity to strategic imperative. At the…

Posted By: Mark Palmer

May 27, 2026 / 4 MIN READ

Marc Benioff on the Importance of Semantic Layers to SaaS

The CEO of Salesforce went on All-In and called the semantic layer the key to SaaS company survival. Here’s why he’s right, and what most SaaS companies are getting wrong. Marc Benioff went on the…

Posted By: Mark Palmer

June 1, 2026 / 7 MIN READ

The Real Cost of Data Architecture Technical Debt (And How It Spreads Across Your Business)

The cost of “good enough” data architecture won’t hit your business all at once. That’s what makes it so insidious. When Brian Jones, Senior Director of Data Services at Papa Johns, joined the company, he…

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June 2, 2026 / 6 MIN READ

Snowflake Partnered with AtScale for a Reason: Your Semantic Layer Is Too Important to Surrender

Snowflake has embedded AtScale as the only semantic layer in its platform, extending Semantic Views to Power BI and Excel, so they get the same accurate metrics your AI gets. Snowflake, whose thousands of customers…

Posted By: Mark Palmer

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Microsoft Held Databricks Customers Hostage. Customers Paid the Ransom. Freedom Ends It.

Inside the Trillion-Dollar AI Problem: Context and Compute

Google Paid $2.6 Billion to Prove AtScale Right About Semantics

30 Hours to 90 Seconds: Blue Yonder’s Semantic Layer for Trusted Enterprise AI

The Semantic Wars Are Here. Google, You're Next.

10 Things We Learned at the 2026 Semantic Layer Summit

The Fifth Semantic Layer Summit Is the Strategic Pivot Point for Leaders Betting Their Enterprise on AI

Marc Benioff on the Importance of Semantic Layers to SaaS

The Real Cost of Data Architecture Technical Debt (And How It Spreads Across Your Business)

Snowflake Partnered with AtScale for a Reason: Your Semantic Layer Is Too Important to Surrender