Blog

Updated December 2, 2025

I've been building data systems long enough to recognize when an architectural shift is real versus when it's just market noise. 2025 was the year semantics moved from "nice-to-have" to "foundational infrastructure." This wasn't driven by vendor messaging or analyst…

Updated November 17, 2025

Real-time AI analytics feels like the future: instant insights, natural conversation, decisions without delay. But behind the scenes, that future comes with a big catch: every AI query costs money, and those costs compound fast. Many of our customers see…

Updated November 12, 2025

Here's a wake-up call that should concern every data leader: while 50% of enterprises have invested in semantic layers, 57% of those using vendor-native implementations are already considering platform changes this year, according to Hex's State of Data Teams report.…

Updated November 10, 2025

Semantic modeling has always been one of the most complex parts of analytics and arguably the most important. It’s the layer where your business defines itself: revenue, margin, customer lifetime value, churn, all of these live in your semantic model.…

Updated November 3, 2025

For years, the semantic layer quietly sat behind the scenes of enterprise data systems, translating complex data models into the business logic that made them meaningful. It was a critical component for BI teams but was rarely viewed as a…

Updated October 23, 2025

Data loading seems simple on the surface — move information from here to there. The complexity emerges when you ask: at what stage should transformation occur? Before you load? After? This sequencing question, whether to restructure and clean data pre-load…

Updated October 21, 2025

Modern data architecture serves as the blueprint for scalable, AI-ready, governed analytics that empower organizations to effectively harness their data assets. For executives, data leaders, engineers, and governance teams, understanding these foundational principles is critical for building systems that deliver…

Updated October 21, 2025

Enterprise teams today are juggling Power BI and Tableau, Python and R, plus a growing collection of AI copilots and agents. The problem? Every tool seems to have its own version of what "revenue per customer" actually means. You've probably…

Updated October 16, 2025

I’ve been building data systems long enough to see the same problem repeat itself. Each wave of analytics promises speed and simplicity. Self-service BI promised freedom from IT. Cloud warehouses promised infinite scale. Now GenAI promises conversational, real-time access to…

Updated October 14, 2025

Organizations are drowning in information yet starving for insights, with the global data analytics market exploding from $64.75 billion in 2025 to a projected $658.64 billion by 2034. This isn't just growth; it's a fundamental shift in how businesses operate…