Thought Leadership Archives

May 13, 2026 / 2 MIN READ

Google Paid $2.6 Billion to Prove AtScale Right About Semantics

The Looker rename is news. The bigger story is what it means for the semantic layer in the AI era. Google is renaming Looker Studio back to Data Studio . The seemingly simple move sends…

Posted By: Mark Palmer

May 15, 2026 / 4 MIN READ

The Semantic Wars Are Here. Google, You're Next.

Microsoft started a semantic war with Databricks. The next front is AI. Google customers need a semantic strategy to stay free on both. Microsoft just killed the connector that let Power BI read Databricks’ business…

Posted By: Mark Palmer

May 22, 2026 / 7 MIN READ

10 Things We Learned at the 2026 Semantic Layer Summit

Most enterprise AI governance conversations start with LLMs. But when an AI agent returns a wrong answer, the failure usually traces back to a much simpler problem: the business logic behind the answer was never…

Posted By: Dave Mariani

May 21, 2026 / 6 MIN READ

The Fifth Semantic Layer Summit Is the Strategic Pivot Point for Leaders Betting Their Enterprise on AI

One day with the platforms, the standard-bearers, and the enterprise architects deciding the next decade of enterprise data architecture. May 20, 2026. The semantic layer has escalated from technical curiosity to strategic imperative. At the…

Posted By: Mark Palmer

May 27, 2026 / 4 MIN READ

Marc Benioff on the Importance of Semantic Layers to SaaS

The CEO of Salesforce went on All-In and called the semantic layer the key to SaaS company survival. Here’s why he’s right, and what most SaaS companies are getting wrong. Marc Benioff went on the…

Posted By: Mark Palmer

June 1, 2026 / 7 MIN READ

The Real Cost of Data Architecture Technical Debt (And How It Spreads Across Your Business)

The cost of “good enough” data architecture won’t hit your business all at once. That’s what makes it so insidious. When Brian Jones, Senior Director of Data Services at Papa Johns, joined the company, he…

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May 28, 2026 / 2 MIN READ

Snowflake Just Popped 35%. We're Not Surprised. And in a Few Days, You Won't Be Either.

Kevin McLaughlin at The Information had a piece this week we’ve been passing around the office. Snowflake is up 35% on the quarter. Salesforce is down 30% on the year. Kevin makes a strong case…

Posted By: Mark Palmer

June 3, 2026 / 4 MIN READ

A Guide to Semantic Layers for Snowflake CoCo and CoWork

How Snowflake Semantic Views reach CoWork, CoCo, Power BI, and Excel without leaving the platform. At Snowflake Summit 26 , Snowflake renamed Cortex Code to CoCo and turned Snowflake Intelligence into CoWork , a personal…

Posted By: Mark Palmer

June 4, 2026 / 6 MIN READ

Why Semantics, Not Metadata, Are the Key to Business Context for AI

Five queries. $17.93 with an unguided LLM. Less than a tenth of a cent with a semantic layer . That 21,000x cost gap, measured by the commercial banking division of a Tier 1 multinational bank,…

Posted By: Dave Mariani

June 9, 2026 / 3 MIN READ

A Tech Power Player in the Year the Semantic Layer Broke Through

Chris Lynch has been saying the same thing for years. The market just caught up. For years, I’ve been a board member of AtScale, and Chris Lynch said the same thing with each meeting: AI…

Posted By: Mark Palmer

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Google Paid $2.6 Billion to Prove AtScale Right About Semantics

The Semantic Wars Are Here. Google, You're Next.

10 Things We Learned at the 2026 Semantic Layer Summit

The Fifth Semantic Layer Summit Is the Strategic Pivot Point for Leaders Betting Their Enterprise on AI

Marc Benioff on the Importance of Semantic Layers to SaaS

The Real Cost of Data Architecture Technical Debt (And How It Spreads Across Your Business)

Snowflake Just Popped 35%. We're Not Surprised. And in a Few Days, You Won't Be Either.

A Guide to Semantic Layers for Snowflake CoCo and CoWork

Why Semantics, Not Metadata, Are the Key to Business Context for AI

A Tech Power Player in the Year the Semantic Layer Broke Through