Updated July 13, 2026
One Governed Layer, Now Live Across Excel, Power BI, and Horizon ContextPower BI and Excel users can soon query governed Snowflake Semantic Views directly. No mirrored data. No business logic was rebuilt outside the warehouse. That's the news customers have been asking for and AtScale formally announced at Snowflake Summit 2026.…
Updated June 18, 2026
AtScale’s CPO Luis Maldonado on What It Actually Takes to Make AI TrustworthyAt Snowflake Summit last week, AtScale Chief Product Officer Luis Maldonado sat down with Ravit on The Ravit Show to talk about the announcement everyone at the conference was asking about, and the deeper problem it's designed to solve. The…
Updated June 17, 2026
It’s Got to Be the Semantic Layer, BabyAtScale's Dave Mariani and Snowflake's Carl Perry on why governed semantics, not a smarter LLM, is what makes AI agents trustworthy. For years, business intelligence ran on a human workaround. When two reports disagreed about "revenue," a trained BI analyst…
Updated June 4, 2026
Why Semantics, Not Metadata, Are the Key to Business Context for AIFive queries. $17.93 with an unguided LLM. Less than a tenth of a cent with a semantic layer. That 21,000x cost gap, measured by the commercial banking division of a Tier 1 multinational bank, is what happens when AI has…
Updated June 4, 2026
AtScale for Snowflake Semantic Views: Governed Metrics, Everywhere Your Business RunsExecutive Summary Snowflake Semantic Views centralize governed metric definitions inside Snowflake, but Microsoft tools like Power BI and Excel do not natively consume those definitions. AtScale for Snowflake Semantic Views XMLA Endpoint extends governed Snowflake metrics to Power BI and…
Updated June 4, 2026
Snowflake Summit 2026: Governed Semantic Views for CoCo, CoWork, Power BI, and ExcelHow Snowflake Semantic Views reach CoCo, CoWork, Power BI, and Excel without leaving the platform Executive Summary At Snowflake Summit 2026, Snowflake and AtScale introduced a new way to extend governed Snowflake Semantic Views to CoCo, CoWork, Power BI, and…
Updated June 3, 2026
A Guide to Semantic Layers for Snowflake CoCo and CoWorkHow Snowflake Semantic Views reach CoWork, CoCo, Power BI, and Excel without leaving the platform. At Snowflake Summit 26, Snowflake renamed Cortex Code to CoCo and turned Snowflake Intelligence into CoWork, a personal agent for every knowledge worker. The headline…
Updated June 2, 2026
Snowflake Partnered with AtScale for a Reason: Your Semantic Layer Is Too Important to SurrenderSnowflake has embedded AtScale as the only semantic layer in its platform, extending Semantic Views to Power BI and Excel, so they get the same accurate metrics your AI gets. Snowflake, whose thousands of customers include Capital One, Toyota, and…
Updated May 28, 2026
Snowflake Just Popped 35%. We’re Not Surprised. And in a Few Days, You Won’t Be Either.Kevin McLaughlin at The Information had a piece this week we've been passing around the office. Snowflake is up 35% on the quarter. Salesforce is down 30% on the year. Kevin makes a strong case that the gap between those…
Updated May 11, 2026
Snowflake, Databricks, AtScale, and Omni, on the same stage, on purposeThe OSI panel airs at the Semantic Layer Summit. Here's what I'm hoping shakes loose. Snowflake and Databricks don't usually sit at the same table. They compete for the same workloads, the same logos, the same line items in the…
Updated April 1, 2026
Not All Semantic Layers Are Built for AIThe semantic layer has moved from niche infrastructure to a boardroom priority. Snowflake announced one. Databricks announced one. Google repositioned Looker as one. Microsoft repositioned Power BI as one. This is genuinely good news. As ISG analyst Matt Aslett observed…
Updated March 26, 2026
Power BI & Excel on Snowflake Without Data Movement | Semantic Layer for AIMost enterprises have already standardized where their data lives. What they haven’t standardized is how that data is interpreted. Power BI and Excel users still rely on a workaround: moving data out of Snowflake into extracts, cubes, or Microsoft Fabric…
