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Use These Four Resources to Become a Universal Semantic Layer Pro
You are probably familiar with the concept of a semantic layer . According to Wikipedia , “ a semantic layer is a business representation of corporate data that helps end users access data autonomously using…
The Cost of Bad Data
According to Gartner , decision-making based on inconsistent data is responsible for an average of $15 million per year in losses to the enterprise. Why? Enterprises today are using a variety of tools for KPI…
Four Ways to Implement a Universal Semantic Layer
If you have been following our content for a while, you are most likely familiar with the concept of a Universal Semantic Layer ™ . What are the options for delivering one? In a recent…
How a Semantic Layer Can Help You Blend Your SaaS Data to Optimize Sales & Marketing Channel ROI
Data is everywhere. With dozens of SaaS sales, marketing, and other business applications in use today, companies are witnessing an exponential rise in the volume of data they can access, leverage, and exploit. The same…
How To: Blend Data from Salesforce, Google Analytics, and Marketo with the Universal Semantic Layer
Our first webinar of 2021, co-hosted by Cat Origitano of FiveTran, a trusted AtScale technological partner, covered one the the most trending topics in the Marketing and Sales space today – “How do I blend…
The Data & Analytics Flywheel: What Is It and How Do You Create Your Own?
In my last blog, I introduced the Data & Analytics Maturity Model to help organizations evaluate where they fall on the analytics maturity scale. In this blog, I’ll discuss how to create a data-driven decisions…
How Third-Party Data Modeling Enables Smarter Decisions
While the use of external data has been around for a long time in some industries, the demand for more data sources continues to grow across all verticals. In fact, research by Forrester and Pitney…
A Semantic Layer for Shared Data with Secure, Open Source Delta Sharing
AtScale is a launch partner for the new, open source Delta Sharing project . We see the tremendous value in establishing an open source protocol for data sharing within modern cloud data architectures. Enterprise business…
How to Use a Semantic Layer for Data and Analytics
You may have heard the term semantic layer before, as it’s been around for some time. Semantic layers were invented to mold relational databases and their SQL dialects into an approachable interface for business users.…