Blog

November 3, 2025

For years, the semantic layer quietly sat behind the scenes of enterprise data systems, translating complex data models into the business logic that made them meaningful. It was a critical component for BI teams but was rarely viewed as a…

October 23, 2025

Data loading seems simple on the surface — move information from here to there. The complexity emerges when you ask: at what stage should transformation occur? Before you load? After? This sequencing question, whether to restructure and clean data pre-load…

October 21, 2025

Modern data architecture serves as the blueprint for scalable, AI-ready, governed analytics that empower organizations to effectively harness their data assets. For executives, data leaders, engineers, and governance teams, understanding these foundational principles is critical for building systems that deliver…

Enterprise teams today are juggling Power BI and Tableau, Python and R, plus a growing collection of AI copilots and agents. The problem? Every tool seems to have its own version of what "revenue per customer" actually means. You've probably…

October 16, 2025

I’ve been building data systems long enough to see the same problem repeat itself. Each wave of analytics promises speed and simplicity. Self-service BI promised freedom from IT. Cloud warehouses promised infinite scale. Now GenAI promises conversational, real-time access to…

October 14, 2025

Organizations are drowning in information yet starving for insights, with the global data analytics market exploding from $64.75 billion in 2025 to a projected $658.64 billion by 2034. This isn't just growth; it's a fundamental shift in how businesses operate…

October 9, 2025

Today’s enterprise analytics environments are rarely centered around a single BI tool. Most organizations operate a patchwork of visualization and analysis platforms — Power BI for some teams, Tableau for others, Looker in pockets, and Excel still dominating finance workflows.…

October 7, 2025

Enterprise GenAI deployment is accelerating rapidly, with organizations rushing to implement AI copilots, natural language query interfaces, and agentic AI systems across their business workflows. But here's the hard truth that I'm seeing emerge from early implementations across our customer…

October 2, 2025

The 2025 GigaOm Semantic Layer Radar Report recognized AtScale as the Leader and Fast Mover for our innovations in composable modeling, open semantics, and AI readiness. Composable models treat every metric and dimension as modular, reusable components. This architecture eliminates…

September 30, 2025

The CFO's Evolving Role in Data Strategy If you're a CFO managing cloud data costs, you've likely noticed your monthly bills looking less like predictable line items and more like volatile stock charts. Welcome to the new reality of data…