July 11, 2019


*Editor’s note: This is an update to the "Why You Need An Advanced Analytics Fabric " post we published a while back. This update expands on the challenges of a traditional data warehouse and outlines the 10 requirements of intelligent data…

Posted by: Dave Mariani

July 3, 2019

AtScale + Snowflake: The Analytics Solution That Can Handle Data At Scale

Snowflake is a great cloud native data warehousing platform. Combine Snowflake with AtScale and you get an analytics platform that can handle the biggest data with the most complex analytics at scale. AtScale can turn your Snowflake data warehouse into…

Posted by: Dave Mariani

What is Data Streaming?

Data streaming is a strategy employed when the source of information generates data on a continuous basis and near real-time updates are required to allow analysts a more recent view of data (usually aggregated) by which they make decisions. In…

Posted by: Matt Baird

June 24, 2019

Why AtScale Wins in the Cloud Data Platform Ecosystem

Technology is risky. I understand risk. It was risky starting a company. It was risky for our amazing investors to invest in us. Risk is part of life and cannot be avoided because with risk comes the potential for reward.…

Posted by: Matt Baird

June 20, 2019

What is a Cloud Data Warehouse?

A cloud data warehouse is a database delivered in a public cloud as a managed service that is optimized for analytics, scale and ease of use. In the late 80s, I remember my first time working with Oracle 6, a…

Posted by: Dave Mariani

June 19, 2019

Can the Cloud Rescue Retail?

The retail category is in a ride-or-die situation when it comes to the cloud. Many retailers, under pressure from Amazon and the growth of eCommerce, have already gone out-of-business. In fact, more than 7,000 brick-and-mortar locations have closed so far…

Posted by: John Gaffney

June 14, 2019

What is Data Transformation?

Data transformation is the T in ETL. Data Transformation means that data in one format is processed, either inside or outside the data store and persisted in the new required format. This transformation can take several forms, from column storage…

Posted by: Matt Baird

June 13, 2019

Real-Time Data: Satisfying the Need for Speed in BI

Better Business Intelligence performance for faster time to insights Business Intelligence (BI) and Multidimensional Analytics (MA) transform how enterprises make decisions by delivering insights across the entire business, including sales, marketing, human resources, and other critical operations. These insights are…

Posted by: Chuck Smith

What is Unified Data, and Why Do You Need It?

The concept of virtualization is powerful and nuanced. There are many ways to virtualize data, and AtScale employs several of these methods to make deploying data services faster, more performant, secure and correct. One such interpretation of virtualization is representing…

Posted by: John Gaffney

June 11, 2019

In search of $DATA

It’s been an incredible week for consolidation in the pursuit of analytical excellence. Google acquired Looker for roughly $2.6B, and today Salesforce acquired Tableau for nearly $16B. Today’s move is the combination of two juggernauts in their respective markets. Salesforce…

Posted by: Chris Lynch