May 19, 2021
How Third-Party Data Modeling Enables Smarter DecisionsWhile the use of external data has been around for a long time in some industries, the demand for more data sources continues to grow across all verticals. In fact, research by Forrester and Pitney Bowes found that 92% of…
May 3, 2021
The Data & Analytics Flywheel: What Is It and How Do You Create Your Own?In my last blog, I introduced the Data & Analytics Maturity Model to help organizations evaluate where they fall on the analytics maturity scale. In this blog, I’ll discuss how to create a data-driven decisions “flywheel” to super power your…
March 22, 2021
How SlickDeals Leveraged a Semantic Layer to Enable Self-Service Business IntelligenceRecently, we hosted a webinar with Greg Mabrito, Director of Data and Analytics at Slickdeals, a user-driven deal-sharing site enabling consumers to collaborate and share info to make savvier online shopping decisions. In the session, which you can watch in…
February 17, 2021
How To: Blend Data from Salesforce, Google Analytics, and Marketo with the Universal Semantic LayerOur first webinar of 2021, co-hosted by Cat Origitano of FiveTran, a trusted AtScale technological partner, covered one the the most trending topics in the Marketing and Sales space today - “How do I blend incoming data from my MarTech…
January 27, 2021
How a Semantic Layer Can Help You Blend Your SaaS Data to Optimize Sales & Marketing Channel ROIData is everywhere. With dozens of SaaS sales, marketing, and other business applications in use today, companies are witnessing an exponential rise in the volume of data they can access, leverage, and exploit. The same applies to information streams and…
July 17, 2020
Four Ways to Implement a Universal Semantic LayerIf you have been following our content for a while, you are most likely familiar with the concept of a Universal Semantic Layer™. What are the options for delivering one? In a recent webinar, I shared four ways. Option #1:…
July 1, 2020
The Cost of Bad DataAccording to Gartner, decision-making based on inconsistent data is responsible for an average of $15 million per year in losses to the enterprise. Why? Enterprises today are using a variety of tools for KPI reporting that rely on varying subsets…
June 24, 2020
Use These Four Resources to Become a Universal Semantic Layer ProYou are probably familiar with the concept of a semantic layer. According to Wikipedia, “a semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. A semantic layer maps complex…
May 4, 2020
Self-Service Business Intelligence. What’s Holding You Back?Imagine the scenario. You are a marketing manager and you want to get a list of customers to focus on in your next upsell campaign and your primary BI tool is Excel. You are happily slicing and dicing the data…
January 22, 2020
What Is Agile Data Modeling?Data modeling is the act of assembling and curating data for a particular analytical goal, typically performed by data engineers. Agile data modeling describes a more simplified provisioning of data models, allowing business users to create their own models. This…
